Using Personality Quizzes to Grow Your Email List and Generate More Leads

There are many ways to grow your email list, but perhaps one of the easiest (and most fun!) is by creating an intriguing “personality” quiz for your followers.

I’m allll about creating valuable lead magnets (like PDF downloads, short videos, mini-challenges, and other actionable content) but creating a quiz can be helpful for a couple reasons:

Adding a quiz to your website gives you a variety of opt-ins to work with, increasing the odds that a visiting reader will sign up for your email list if they haven’t already.

A quiz is extremely easy to share, and if it provides fun or meaningful content, people who take the quiz will be more inclined to share it with a friend. And more shares = more potential opt-ins.

Using a quiz as your opt-in gives you a way to create a lead magnet quickly if you don’t have a lot of time on your hands to create one.

Quizzes are a great way to promote seasonal or smaller products you’d like to sell at different times of the year.

If you’ve ever been curious about creating a quiz of your own, I have some great news! Today I want to introduce you to my very favorite quiz builder, Interact, and show you just how easy it is to get started!

Why should I create a personality quiz?

There are three quiz types you can choose in Interact: Assessment, Personality, or Scored.

Personality quizzes are my FAVORITE for service-based business owners because people love to learn about themselves (i.e., What kind of entrepreneur are you? What is your brand’s superpower?) and it’s easy to persuade them to take this kind of quiz.

You can also “hack” a personality quiz to guide your followers to the service you offer that would fit them best (i.e., What website copy should you write next? Wink wink… that’s my quiz!), which allows you to segment followers inside your email list, get to know them better, or lead them to the sale.

I’m going to walk you through how I created my hacked personality quiz step by step. Ready?

How to Build Your Quiz

Step 1: define your quiz goal, map out the results, and write your content

Before you start designing your quiz inside Interact, you should write all of your quiz content somewhere else. This allows you to visualize your quiz from start to finish, and simply copy and paste your content into the quiz builder when you’re ready. I recommend using Google Docs for this, especially if you work with a team.

My best tip for creating your quiz content is to choose the GOAL of your quiz and write the RESULTS you want quiz takers to receive at the end of the quiz, BEFORE you start writing questions. Once you have determined the potential results (personality types or specific service/product, etc.) you’ll have an easier time writing questions and answers that will lead them to the different results.

I wanted to “hack” my personality test and turn it into a lead generator, so I decided to build a quiz called “What website copy should you write next?” My quiz would help readers learn which website copy projects might advance their business (which they could DIY themselves or hire me for) and lead them to these results:

You should write a Welcome Sequence
You should write a Launch or Promotional Sequence
You should write a Long-form, Persuasive Sales Page
You should write solid Foundational Brand Copy

After I defined my goal (to generate leads) and mapped out my results (including writing a short description and compelling CTA for each), I wrote questions and answers that would lead readers to their results at the end of the quiz.

Step 2: Start building your quiz

After setting up my Interact account, I clicked Create New Quiz, then selected Create With Template. Interact has hundreds of amazing templates organized by industry, and I chose to search through options related to “Copywriting.”

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Next, I selected Personality Quiz and selected a template that fit my search qualifiers and looked like a good match.

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Step 3: begin to insert content

Next, I started adding my pre-written quiz content to the “Content” tab. I added my quiz title, description, and call to action button copy to the cover page, began copy/pasting my content and the appropriate call to action button copy/links to each result, and edited the template’s questions (replacing Interact’s dummy copy with my own and deleting any extra answer spaces I didn’t need).

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STEP 4: Edit your result correlations

When all of my questions and answers had been uploaded, I went back to the beginning and clicked “Edit Result Correlations.” This is where Interact does all the left-brain quiz logic for you! I selected each potential answer one at a time on the left side and then clicked the matching result(s) to link them. Then I moved on to the next answer until all the answers were linked. After that, I clicked “Save” and moved onto the next question.

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Step 5: format your styles + INTEGRATE WITH mailing software

When I was done with the quiz copy and result correlations in the “Content” tab, I clicked into the “Styles” tab and edited my brand colors and fonts. Then I clicked “Set up opt-in form” on the top left side under “Enable lead capture and data collection for my quiz” to integrate my quiz with my favorite mailing software, ConvertKit. This allows me to collect email addresses in exchange for people wanting to read their quiz results.

Integrating the quiz with CK was easy. All I had to do was navigate to my account settings in CK and paste my API details into Interact. Then Interact linked everything up for me and I was able to set triggers for each result. I wanted everyone who chose to give the email address to be added to my welcome sequence, so I made sure each result trigger was the same.

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Then I customized the opt-in form with a short message to persuade people to join my email list. Because my Call to Action buttons for each result will link to either a page on my website to learn more or sign up for my welcome sequence via their own free will, I decided to add a “Skip” button so giving me their email address to see their results wouldn’t be necessary. Below you can see my opt in form and an example of the CTA of one of my results for reference.

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Before you hit “Publish,” make sure to preview your quiz and see if it functions well. As you take your quiz, look for typos and grammatical errors, any places you could improve (maybe adjusting your questions and answers), and see if the results seem to give enough variety if you were to answer the questions a few different ways. You can also share a preview of the quiz with your team or biz besties to get more pairs of eyes on it.

When you’re confident in your quiz, click “Publish” and select how you’d like to share your quiz. Interact has several options you might like. For example, I’m going to embed my quiz at the bottom of this post and add a link to the quiz in my social media bios.

Then share away!

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That’s it! Wasn’t that easy?

I love how simple it is to build a powerful quiz with Interact. All you have to do is focus on writing your content and sourcing some great images. They’ll do the logic and integration for you! Easy as pie.

Interested in trying it out for yourself? The basic plan (read: no email integration) is totally free, but they have other affordable plans that have even more sweet perks! Give them a try and see what you think!

Take my quiz!

Other articles from interact you might find helpful:

How to Make A Personality Quiz | 50 Quiz Questions You Can Use | How to Embed a Quiz on Any Website

for FUll disclosure…

The links to Interact in this post are affiliate links and will allow me to earn a small commission if you decide to purchase a plan. I put this money towards Going Ultraviolet’s maintenance and website upkeep. You will NEVER be charged more for using my links, and you are not obligated to use them if you don’t want to. I was given access to Interact’s Partner Plan in exchange for writing this blog post, but I only agreed to write this post and become a partner because of my personal positive experience with Interact. I’ve written and built several quizzes for clients and colleagues using Interact, and would highly recommend their software to anyone looking for a quiz builder with amazing integrations and support.

Pin me so you won’t forget!

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Kristen Achziger