Ethically persuasive web copy for course creators and strategists
Your dream clients have a problem and your offering is their best solution.
You stand behind your products and services 100% and are ready to ask for the sale, but you want to make sure your persuasion is socially responsible and leaves potential clients feeling honored and respected. I have good news. This is totally possible and can lead to more qualified sales. Win-freaking-win.
Nice to meet you! I'm Kristen.
I geek out over grammar, can't keep my nose out of novels, and am wooed by the written word. But the most important thing you need to know about me is that I'm obsessed with ethical persuasion.
In 2018 I found myself feeling fed up with the manipulative, sleazy sales copy that had infiltrated my social media feeds and inbox. I knew in my gut that there had to be a better way for business owners to successfully market their products and services to potential clients without using scarcity and fear tactics. So I did the research and found some incredible ethical guidelines that have changed the way I write and sell, for the better.
Going Ultraviolet isn’t just the name of my brand. It’s a movement for all of us who are tired of following the status quo and are ready to create a new wave of socially responsible entrepreneurship.