Hi, I’m Kristen!
I geek out over grammar, can't keep my nose out of novels, and am wooed by the written word. But the most important thing you need to know about me is that I'm obsessed with ethical persuasion.
In 2018 I found myself feeling fed up with the manipulative, sleazy sales copy that had infiltrated my social media feeds and inbox. I knew in my gut that there had to be a better way for business owners to successfully market their products and services to potential clients without using scarcity and fear tactics. So I did the research and found some incredible ethical guidelines that have changed the way I write and sell, for the better.
Going Ultraviolet isn’t just the name of my brand. It’s a movement for all of us who are tired of following the status quo and are ready to create a new wave of socially responsible entrepreneurship.