You want to sell more seats to your online course
and you’re wondering if your DIY sales funnel copy is causing your low conversions.
It’s not what you think.
If your sales funnel copy isn’t converting, it’s tempting to double down on the popularized persuasive techniques you’ve seen all over the industry. Surely content that’s chock-full of “empathy” and “mindset-busting” will rake in the profits, right?
Wrong. Savvy customers see right through emotional manipulation and they deserve better.
Your copy could definitely be a reason you’re experiencing low conversions from your sales funnel. But not because it needs even more dramatic storytelling or fancy-footed persuasion…
Your sales funnel copy might not be converting because it’s not PRACTICAL enough. Your best-fit customers have practical problems that require practical solutions.
Your offer might be just what they’re looking for… but if you aren’t giving them enough practical details about your offer, they’ll have NO IDEA they’ve just found gold and they’ll keep scrolling.
It’s simple.
Just sell like a human.
Step One:
Anticipate Questions
Your prospective customers have a problem and are looking for a solution. Now they’re “window shopping” to find the best brand for their needs. They’ll have a lot of questions about what you do, how you do it differently than your competitors, what your offers include, who they work best for, and how much they cost.
Step Two:
Cultivate Trust
Clarity is key to caring for your customers in this vulnerable shopping stage. Using joy and benefit-centered language to persuade will always be more effective than coercion. By answering their questions with thoughtfulness, transparency, and excitement, you’ll demonstrate your credibility and build trust.
Step three:
Invite to Purchase
Once customers feel safe and have a detailed understanding of your offers, they can make a wise, informed decision on whether they want to purchase or not. By allowing customers to prequalify themselves you’ll earn the sale from more ideal customers who will become raving fans and attract more just like them.
Hi, I’m Kristen, your ethical sales copywriter.
I’ve been writing for brands since 2012 and launched Going Ultraviolet in 2018 as a direct response to the manipulative, hollow marketing tactics I saw filling my inbox.
What started as frustration-fueled research on ethical persuasion led to an epiphany:
Sales can be easy if you just treat your reader like humans, satisfy their need for information, and serve them to the sale.
Together we can create sales copy that helps your audience feel safe and leads more qualified customers to purchase!
The Ultraviolet Manifesto
We are the
rebellious ones.
The ones that
don’t fit the mold,
don’t want to,
and never will.
We’re not satisfied
with the status quo.
Not enticed by the
gentle lull of complacency
and not tempted by
the way things
have always been done.
We aren’t in this gig to
worship hustle.
