Why I archived my entire Instagram feed and replaced it with a static sales funnel.
My favorite way to evaluate the ethics of my website copy, sales page persuasion techniques, social media posts, and launch content.
If you want to write high converting sales pages, avoid these 5 critical mistakes your favorite business coach isn't talking about.
If your business or target audience has changed significantly in the last 6 months or you haven’t invested in copy in over a year, it might be time for a strate
Addressing FAQ's on your sales page saves your customers valuable time and brain space in the buying process. What a powerful act of customer service!
One of the biggest reasons customers don't buy from you is because they lack the information they need to make a safe, wise purchase.
Our marketing has to be ethical AND human to be persuasive. But how do we humanize our marketing? Let's talk about it!
Marketing can and should be more equitable. It's possible to sell (and profit!) without harming others.
How to understand the key differences between a services page, a landing page, and a sales page and decide which one you need for your offer.