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Humanized Sales

Honey, I Blew Up My Instagram (Meet the IG Grid Funnel)

Why I archived my entire Instagram feed and replaced it with a static sales funnel.

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Website Copy

2 Subtle Ways Your Website Copy Might Be Hindering Conversions

If your business or target audience has changed significantly in the last 6 months or you haven’t invested in copy in over a year, it might be time for a strate

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Sales Pages

Common FAQ's You Might Need for Your Sales Page

Addressing FAQ's on your sales page saves your customers valuable time and brain space in the buying process. What a powerful act of customer service!

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Ethical Business

Creating More Equity in Your Marketing Content

One of the biggest reasons customers don't buy from you is because they lack the information they need to make a safe, wise purchase.

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Humanized Sales

How to “Do No Harm” in Your Sales

Our marketing has to be ethical AND human to be persuasive. But how do we humanize our marketing? Let's talk about it!

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Ethical Business

Meet the TARES Test (My Favorite Ethical Evaluation Tool)

My favorite way to evaluate the ethics of my website copy, sales page persuasion techniques, social media posts, and launch content.

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Humanized Sales

Creating Marketing Content that Empowers Your Customer

Marketing can and should be more equitable. It's possible to sell (and profit!) without harming others.

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Sales Pages

Does Your Offer Need a Landing Page or a Sales Page

How to understand the key differences between a services page, a landing page, and a sales page and decide which one you need for your offer.

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Humanized Sales

5 Mistakes You Might Be Making on Your Sales Page

If you want to write high converting sales pages, avoid these 5 critical mistakes your favorite business coach isn't talking about.

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