Mythbusters: Sales Page Edition
Is a sales page the same thing as a landing page? Nope!
A sales page is a single, extended page of persuasive copy dedicated to selling ONE premium product or service.
This page is written with one target audience in mind and includes a bit of storytelling, juicy details about all your offer includes, testimonials, and FAQs!
You can read one of my sales pages written for a digital product here.
A service page is a place for customers to find a SUMMARY of the services you offer (or a thoughtful breakdown of ONE service).
Each service may include a button that leads to your calendar booking software, a contact form, or a sales page where they can gather more information.
Occasionally, a service page might include deeper details about your process or FAQs. You can see my service page here.
A landing page is a simple page of copy that leads site visitors to take ONE specific action (usually to sign up for a freebie or purchase a low-priced, low-commitment offer).
This page may include a bit of storytelling, but it is far less persuasive in nature than a sales page.
What offers work best with sales pages?
A sales page is perfect for an offer that is:
- very expensive or high in value
- complicated or includes lots of awesome bells and whistles
- usually met with hesitancy or caution
The following list is not exhaustive by any means, but here are four popular offers that pair extremely well with sales pages:
A sales page can reduce churn and turnover by helping you prequalify your leads so that you’ll get more of the right customers who are more likely to stay long-term.
“Kristen is wildly talented but more than anything, I appreciate her focus on moving the buyer towards the intended outcome.
CHRISTINA SCALERA, THE CONTRACT SHOP
A Persuasive Sales Page Should
Illustrate the tangible results and emotional benefits
your signature offering includes, showing customers exactly what they can expect.
Prequalify your leads
by showing them exactly who your offering is for and who it isn't for, encouraging more of the right customers to buy.
by answering their questions with thoughtfulness and transparency, which demonstrates credibility.
Motivate those sitting on the fence
to take the next step — to apply, book a consultation, become a member, or make a purchase.
This is the Going Ultraviolet “signature sauce” that makes my work different and I’d be honored to serve you.Book a voxer consult
“Kristen helped me tug at the heartstrings of my ideal customers without being salesy or slimey.
SHAINA, YOUR AMPERSAND STUDIO
Here’s How My Process Works:
“I didn’t have the time or brain space to create my sales page
on my own.
VICTORIA, MANAGED SOCIAL
Frequently Asked Questions
- I offer a lower-priced service. Will a sales page work for me?
- Will a custom sales page help me make more money?
- I can’t afford a custom sales page right now, but I still need one. Can you help me?
- Can you design my sales page?
- If I hire you, will you be able to match my brand voice?