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Copy Tips

Copy Tips

Why You Should Always Persuade with BENEFITS (Instead of Fear)

Why “pain point” based marketing is on its way out, and how to persuade your customers instead.

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Sales Pages

Does Your Offer Need a Landing Page or a Sales Page

How to understand the key differences between a services page, a landing page, and a sales page and decide which one you need for your offer.

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Copy Tips

How to Turn Your FAQ Section into a Persuasion Powerhouse

How to make sure your FAQ section soothes common objections you get about your offer before they even come up in conversation.

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