Ethical Business

I Found a Legal Contract Template that Saves Me Hours of Time

Searching for legal contract templates for entrepreneurs can be difficult. Here’s my story of finding the perfect service agreement template from The Contract S

Humanized Sales

How to “Do No Harm” in Your Sales

Our marketing has to be ethical AND human to be persuasive. But how do we humanize our marketing? Let's talk about it!

Ethical Business

Meet the TARES Test (My Favorite Ethical Evaluation Tool)

My favorite way to evaluate the ethics of my website copy, sales page persuasion techniques, social media posts, and launch content.

An iPhone lays open, revealing its apps, on a laptop keyboard. The laptop is casting a soft purple glow.

Ethical Business

Creating More Equity in Your Marketing Content

One of the biggest reasons customers don't buy from you is because they lack the information they need to make a safe, wise purchase.

Ethical Business

Make Your Prices Public to Book More Qualified Leads and Repel Wrong-Fit Clients

Should we share our prices on a discovery call or make them public? That’s a spicy question. Here’s my argument in favor of public pricing.