Why I archived my entire Instagram feed and replaced it with a static sales funnel.
My favorite way to evaluate the ethics of my website copy, sales page persuasion techniques, social media posts, and launch content.
If you want to write high converting sales pages, avoid these 5 critical mistakes your favorite business coach isn't talking about.
Searching for legal contract templates for entrepreneurs can be difficult. Here’s my story of finding the perfect service agreement template from The Contract S
How shopping for the pillow of my dreams taught me a valuable lesson about humanized sales psychology and ethical marketing.
Should we share our prices on a discovery call or make them public? That’s a spicy question. Here’s my argument in favor of public pricing.
How to make sure your FAQ section soothes common objections you get about your offer before they even come up in conversation.
Why “pain point” based marketing is on its way out, and how to persuade your customers instead.