Humanized Sales
Honey, I Blew Up My Instagram (Meet the IG 9-Grid)
Why I archived my entire Instagram feed and replaced it with a static sales funnel I call the 9-Grid.
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Ethical Business
Meet the TARES Test (My Favorite Ethical Evaluation Tool)
My favorite way to evaluate the ethics of my website copy, sales page persuasion techniques, social media posts, and launch content.
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Humanized Sales
5 Mistakes You Might Be Making on Your Sales Page
If you want to write high converting sales pages, avoid these 5 critical mistakes your favorite business coach isn't talking about.
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Ethical Business
I Found a Legal Contract Template that Saves Me Hours of Time
Searching for legal contract templates for entrepreneurs can be difficult. Here’s my story of finding the perfect service agreement template from The Contract S
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Humanized Sales
The Pillow Fight: A Hilarious Story About the Power of Humanized Sales Psychology
How shopping for the pillow of my dreams taught me a valuable lesson about humanized sales psychology and ethical marketing.
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Ethical Business
Make Your Prices Public to Book More Qualified Leads and Repel Wrong-Fit Clients
Should we share our prices on a discovery call or make them public? That’s a spicy question. Here’s my argument in favor of public pricing.
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Copy Tips
How to Turn Your FAQ Section into a Persuasion Powerhouse
How to make sure your FAQ section soothes common objections you get about your offer before they even come up in conversation.
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Copy Tips
Why You Should Always Persuade with BENEFITS (Instead of Fear)
Why “pain point” based marketing is on its way out, and how to persuade your customers instead.
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