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Sales Pages

Common FAQ's You Might Need for Your Sales Page

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Addressing FAQ's on your sales page saves your customers valuable time and brain space in the buying process.

Instead of having to send you an email, hunt through the rest of your website, or open their social media apps to send you a DM, everything they need to know about your offer is laid out right at the bottom of your sales page.

What a powerful act of customer service!

Unfortunately, many business owners feel stumped about what FAQs they should include on their sales page. Allow me to shed some light on this!

Here's a non-exhaustive list of common FAQs you might need for your offer:

IF YOU ARE SELLING A COURSE…

⚡Refund or cancelation policy (this is a MUST, always)

⚡Custom payment plans + scholarships

⚡1-on-1 support availability from teacher

⚡Time commitment required for program

⚡Course pace (self-paced vs. dripped)

⚡Lifetime or limited access to content

⚡How to know if the customer is truly the right fit

⚡How to get in contact if they have another Q

IF YOU ARE SELLING A MEMBERSHIP OR GROUP PROGRAM…

⚡Refund or cancelation policy (this is a MUST, always)

⚡Custom payment plans + scholarships

⚡1-on-1 support availability from teacher

⚡Attendance + replay policy for LIVE coaching calls

⚡When + where live calls take place

⚡How to know if the customer is truly the right fit

⚡Someone who isn't in your target audience wants to join

⚡How to get in contact if they have another Q

IF YOU ARE SELLING A COACHING PROGRAM…

⚡Refund or cancelation policy (this is a MUST, always)

⚡Custom payment plans + scholarships

⚡Your professional certifications

⚡Difference between coaching + therapy

⚡How to know if the customer is truly the right fit

⚡Someone who isn't in your target audience wants to join

⚡Your inclusion policy

⚡How to get in contact if they have another Q

MISCELLANEOUS FAQ’S YOU MIGHT NEED…

⚡Additional equipment recommended

⚡What makes your offer different

⚡Summary of your teaching methodology/philosophy

⚡Physical product box contents + delivery dates

⚡Clarification on a complicated inclusion

⚡Digital product licensing opportunities

Remember, your offer may require unique FAQ's that are not on this list.

Think of the questions you get a lot via email/DMs, the questions you're likely to get during your launch, or the questions you wish people would ask before buying.

Choose 7-10 FAQ's, then answer them empathetically and thoroughly to help your customers feel safe!

Sales Page Toolkit

Send warm leads from your email list to a sales page strategically written to explain your offering, illustrate the results they can expect if they purchase, address FAQs, prequalify leads, and persuade to the sale.

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The Best Damn Product Page Copy Template

With my simple template, you can quickly write The Best Damn Product Page so you can feel confident that you’ve created a humanized, persuasive piece of sales copy and get back to your launch, PRONTO.

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Sales Page Psychology Guide

Sign up for my email list and get FREE access to my Sales Page Psychology Guide. I’ll explain my sales page methodology to demonstrate exactly how your sales page should feel to your customers from top to bottom. Then I’ll walk you through a few helpful exercises to correct common mistakes you might be making on your sales page!

Thank you so much! Check your inbox for the guide.
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Thank you so much! Check your inbox for the guide.
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