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Humanized Sales

Creating Marketing Content that Empowers Your Customer

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A lot of strategists teach marketing techniques that rely on pressure, scarcity, and coercion.

These tactics might work to some degree, but at whose expense?

Marketing can and should be more equitable. It's possible to sell (and profit!) without harming others. We can do this by EMPOWERING consumers to make wise, joyful decisions for themselves. Here's how.

ANTICIPATE QUESTIONS

During the "window shopping" phase, customers already have an idea of what they want. Now they're deciding between brands and asking lots of questions to see which offer is the best fit for them.

Diligently keep track of the Q's you hear about your offer's inclusions, pricing, expected results, etc. Don't just assume you know what your ideal customers are thinking. Look at the actual data!

CULTIVATE TRUST

Answer those Q's clearly in your marketing content to build credibility. Hiding or withholding important info robs consumers of agency, which makes them anxious and less likely to purchase.

Although this hesitation is VALID and FIXABLE, many marketers feel frustrated that people aren't ready to buy and decide to use pressure tactics as their Hail Mary... completely missing the deeper issue.

LEAD TO THE SALE

After giving your customers more information to satisfy their questions, they'll feel safer with you and more enthusiastic about your offer. If they don't purchase at this point, it's not necessarily a reflection of your marketing skills.

It's more likely that your offer is not the right fit for them (this is a GOOD thing - it means you've prequalified your leads), they aren’t ready yet, or they need more EDUCATION to understand why they need your offer.

The bottom line?

Creating marketing content that EMPOWERS instead of robbing a customer's agency will result in more qualified sales that feel good for you AND your clients, and stronger referrals going forward.

Sales Page Toolkit

Send warm leads from your email list to a sales page strategically written to explain your offering, illustrate the results they can expect if they purchase, address FAQs, prequalify leads, and persuade to the sale.

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The Best Damn Product Page Copy Template

With my simple template, you can quickly write The Best Damn Product Page so you can feel confident that you’ve created a humanized, persuasive piece of sales copy and get back to your launch, PRONTO.

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Sales Page Psychology Guide

Sign up for my email list and get FREE access to my Sales Page Psychology Guide. I’ll explain my sales page methodology to demonstrate exactly how your sales page should feel to your customers from top to bottom. Then I’ll walk you through a few helpful exercises to correct common mistakes you might be making on your sales page!

Thank you so much! Check your inbox for the guide.
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9-Grid Freebie

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Thank you so much! Check your inbox for the guide.
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An illustrated icon of a laptop displaying the Sales Page Toolkit.
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